Lara Merriken On Why Intuition Is Your Best Investment in Business
I included this call as part of the WISH Revival because Lara. Is. SO. Neat. She was planning to go into medicine, originally, but during a hike with some friends, she had the idea for how to make a natural and healthy “candy bar.” She borrowed a food processor from a friend (she didn’t even have one at the time) and began the foot work for the HUGE success we all know as “Larabars.”
In order to make it all happen, once Lara had decided what she was going to do, she got herself a job in a health food store and began to do the foot work necessary to understand what she would need to do to make it happen.
This is an old interview, and I apologize for the sound quality, BUT it’s worth it! 🙂
About Lara Merriken
Denver-native, Lara Merriken had an idea to make a convenient, whole food bar that tasted delicious. As a former junk-food nut, she desired something that was indulgent but wholesome. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, she delved into her own product development. With friends and family serving as focus groups, she tinkered with recipes. The next step was to launch a company that would initially be five delicious Larabar flavors: Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew. She also assembled a sophisticated manufacturing arm… what amounted to be a Cuisinart and a rolling pin. Today, millions of Larabar bars are sold each year. Lara lives in Denver with her husband and son.